Tag Archives: responsibility center

What type of responsibility center would Mickey Thompson Performance Tires be for Cooper Tire & Rubber Company?

Mickey Thompson Performance Tires (https://www.mickeythompsontires.com) designs, develops, and distributes specialty tires for drag racing and other motor sports. The company was founded in 1963 and the company holds several patents related to tires. Cooper Tire & Rubber Company (CTB), the 12th largest tire company in the world, purchased Mickey Thompson Performance Tires in 2003. Mickey […]

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How should the cost of national advertising by Whole Foods impact the performance report (and segment margin) for each store?

Whole Foods Market, Inc., is a supermarket chain based in Austin, Texas, with 381 stores in the US (it also has stores in the UK and Canada.)  Whole Foods specializes in natural and organic food and has annual sales of $13 billion. In October 2014, Whole Foods rolled out its first national advertising campaign in […]

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