Tag Archives: goodwill

What were the intangible assets in Yahoo’s purchase of Tumblr?

Yahoo purchased Tumblr, a blog-hosting website, in May 2013 for approximately $990.2 million.  The fair values of the net tangible assets and identifiable intangible assets acquired from Tumblr were as follows (in millions): Cash  $       16.6 Other tangible assets           74.0 Identifiable intangible assets:     Developed technology           23.7     Customer contracts         182.4     […]

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