This new case has students use a prebuilt interactive Excel dashboard to analyze a company’s product contribution margins and segment margins. This dashboard is ready for students to use; students will view a tutorial video about the case, read the instructions, and use the Excel dashboard to answer the case questions. The case will take, […]
Continue reading
Tag Archives: contribution margin ratio
NEW! Data analytics project: Contribution margin analysis and segment margins for introductory managerial accounting
January 5, 2019 
2 Comments
This blog post contains a data analytics project that is suitable for introductory managerial accounting. The student uses Excel to analyze a data set that contains more than 48,000 records. The data analytics project can be assigned in the course once the concepts of contribution margin, contribution margin ratio, and segment margins reviewed. Overview of […]
Continue readingHow will installing tablets at all tables affect Applebee’s breakeven point?
April 15, 2014 1 Comment
At Applebee’s, Presto tablets by E la Carte are being installed at every table. In total, Applebee’s will be purchasing 100,000 tablets. Customers will be able to pay their food bill and order appetizers and desserts using the tablets. The tablets are not replacing wait staff; wait staff will still take the orders for entrees. […]
Continue readingHow many aircraft must be in service to break even at Virgin America?
September 4, 2013 0 Comments
After several years of losses, Virgin America recently announced that it anticipates a profit for 2013. Although the company is expecting a profit for 2013, it still is not out of the woods. Critics have called for greater cost control at Virgin America. The following table contains selected financial and other data for Virgin America […]
Continue reading
Accounting in the Headlines 