Tag Archives: weighted-average contribution margin

How does shifting the sales mix from Budweiser macrobrew beer to Elysian and other craft beers affect Anheuser-Busch’s break even sales volume?

Overall, there is flat demand in the beer industry.  Anheuser-Busch InBev (NYSE: BUD), based in Leuven, Belgium, is pursuing a “premiumization” strategy in the alcohol market to more aggressively market higher-priced brands.  It is working to expand its sales of regional and national craft brands, including Shock Top and Goose Island.  It is also acquiring […]

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