Tag Archives: teaching accounting

Why did Hawaiian Airlines make the decision to offer iPad Minis for in-flight rental?

In 2013, Hawaiian Airlines made the decision to add 1,500 iPad Minis to its older Boeing 767 widebody jets to make them available for passengers to rent during flights.  Prior to the iPad Minis, these aircraft had dated portable “digEplayers” for its passengers to rent.  Presumably, these dated devices have become less attractive to today’s […]

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What types of costs are incurred when manufacturing marshmallow cookies?

This posting is about an activity you can use to discuss the various types of manufacturing costs.  The cost object is a box of marshmallow cookies.  The first step is to show (or ask students to watch) this 4:38 minute “How It’s Made” video about marshmallow cookies. Questions 1) What are the direct materials of the […]

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What were the intangible assets in Yahoo’s purchase of Tumblr?

Yahoo purchased Tumblr, a blog-hosting website, in May 2013 for approximately $990.2 million.  The fair values of the net tangible assets and identifiable intangible assets acquired from Tumblr were as follows (in millions): Cash  $       16.6 Other tangible assets           74.0 Identifiable intangible assets:     Developed technology           23.7     Customer contracts         182.4     […]

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