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How does Starbucks account for gift card sales?

In December 2013, Starbucks was predicting it would have record gift card sales for the year. Last year (2012), Starbucks sold more than 2 million gift cards on the Thursday before Christmas, which was a rate of more than 1,500 gift cards per minute. In 2013, Starbucks expects to top that figure.  For the entire […]

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