Tag Archives: sales mix

How does shifting the sales mix at Ford Motor Company to more F-150 trucks affect Ford’s break even sales volume?

Ford Motor Company (FORD) sales jumped 31.5 % during June 2022 in the United States as compared to the prior month. Sales of Ford’s F-series trucks and the Explorer, Expedition, and Navigator SUV models drove the sales growth. According to a Bloomberg article (link) earlier this year, the F-150 Series product line is Ford’s most […]

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How will the change in Chipotle’s sales mix due to the pandemic impact Chipotle’s profits?

Digital sales for Chipotle Mexican Grill Inc. (NYSE: CMG) grew 216.3% in the second quarter of 2020, accounting for 60.7% of sales for the quarter, as the effect of the pandemic for the entire quarter sent customers to online options rather than dining in. Many digital customers opted for delivery, viewing it as a safer […]

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How will selling more trucks than cars affect automobile manufacturers’ profits?

According to a recent article in USA Today (“Crossovers, trucks beating cars in sales,” Alisa Priddle, Detroit Free Press, March 16, 2014), the sales mix for automobile manufacturers such as Ford and GM has shifted to a ratio of approximately 47% cars and 53% trucks.  “Trucks” includes light trucks, crossovers, and SUVs. In 1980, cars […]

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