Tag Archives: sales mix

How will selling more trucks than cars affect automobile manufacturers’ profits?

According to a recent article in USA Today (“Crossovers, trucks beating cars in sales,” Alisa Priddle, Detroit Free Press, March 16, 2014), the sales mix for automobile manufacturers such as Ford and GM has shifted to a ratio of approximately 47% cars and 53% trucks.  “Trucks” includes light trucks, crossovers, and SUVs. In 1980, cars […]

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