How does outfitting AMC movie theaters with recliners affect the company’s break even point and operating leverage?

 

Picture of theater recliners; Source: AMC Entertainment Holdings Inc.

Source: AMC Entertainment Holdings Inc.

AMC Entertainment Holdings Inc. is spending millions of dollars to install recliner-seating in its theaters.

AMC Entertainment Holdings Inc. is outfitting about 1,800 of its nearly 3,000 auditoriums with recliners for a total cost of about $600 million. The recliners will remove up to two-thirds of the seating capacity in each theater, due to the fact that the recliners fully recline (think La-Z-Boy). The cost per auditorium is about $350,000 to $500,000 with some of the costs being paid by the landlords.

At AMC theaters where the new seating has been installed, movie ticket sales have increased by up to 80%.

AMC plans to keep ticket prices at the current price for the first year that the new seating is installed.  After the first year, then ticket prices will be increased by $1 to $2 per ticket.

Questions

  1. How would the costs of the recliners and installation within a given theater affect that theater’s break even point? Explain.
  2. Would the 80% increase in ticket sales in a recliner-outfitted theater affect the theater’s break even point?  Explain why or why not.
  3. How would the $1 to $2 increase in the price of a movie theater ticket after a year impact break even?  Explain.
  4. How does the installation of these recliners impact the company’s operating leverage?  Does the company have more or less risk with the new cost structure?  Explain.

Instructor Resources

These resources are provided to give the instructor flexibility for use of Accounting in the Headlines articles in the classroom. The blog posting itself can be assigned via a link to this site OR by distributing the student handout below. Alternatively, the PowerPoint file below contains a bullet point overview of the article and the discussion questions. The YouTube video link below is a narration of the blog post article (no discussion questions are included in the YouTube video; those can be assigned separately.)

  • Student handout (pdf) (word) (contains entire blog posting + discussion questions)
  • PowerPoint file (brief article overview + discussion questions)
  • YouTube video (narrated article in shareable YouTube link)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.

About Dr. Wendy Tietz, CPA, CMA, CGMA

Dr. Wendy Tietz is a professor of accounting at Kent State University in Kent, Ohio, USA. She is also a textbook author with Pearson Prentice-Hall.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: