Tag Archives: zero-based budgeting

How will zero-based budgeting impact Unilever?

Unilever is a multinational consumer goods company headquartered in Rotterdam, Netherlands, and London, United Kingdom.  Some of its major brands in the U.S. include Dove, Hellman’s, Lipton, and Ben & Jerry’s.  The company is organized into four main divisions including Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care. Despite reporting better than […]

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Why is Campbell Soup Company using zero-based budgeting?

Consumers are increasingly distrusting “Big Food,” and Campbell Soup Company (CPB) is working to counter the effects of that trend by offering more healthy or natural alternatives.  For example, Campbell’s recently introduced a new line of organic soups, Campbell’s® Organics, and acquired both Bolthouse Farms juices and Plum Organics baby food. In addition to expanding […]

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Why is Coca-Cola using zero-based budgeting?

In recent years, The Coca-Cola Company (KO) is facing decreased global demand for its soft drinks due to customer health concerns about the sugary drinks. It has responded to decreased demand with a variety of ways, including cost cutting measures. In October 2014, Coke announced a $3 billion cost-cutting effort that would impact the entire […]

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