Tag Archives: sunk cost

How does the change in selling price impact the break even point for Amazon’s Fire Phone?

In July of 2014, Amazon came out with a smartphone, the Amazon Fire phone.  The phone sports 3-D visuals and is tightly integrated into the Amazon ecosystem.  For example, the Firefly feature can scan and recognize over 70 million products that the consumer is able to purchase or look up immediately from his or her […]

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