Tag Archives: cost-benefit

Why did Hawaiian Airlines make the decision to offer iPad Minis for in-flight rental?

In 2013, Hawaiian Airlines made the decision to add 1,500 iPad Minis to its older Boeing 767 widebody jets to make them available for passengers to rent during flights.  Prior to the iPad Minis, these aircraft had dated portable “digEplayers” for its passengers to rent.  Presumably, these dated devices have become less attractive to today’s […]

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